BBox is one of the most recognized Australian baby brands who focus on designing and manufacturing baby products, mostly feeding related. Its most popular products in China are baby water bottle and tableware which help parents train their young children to feed themselves. Its key selling points are top quality material, easy use, and easy clean design.
Its entry strategy in China is through CBEC platform and its online store can be found in Tmall, JD. With strong content marketing in various social media platform such as Little Red Book, Weibo, Wechat and TiKTok. Being Australian has always been a positive for sales in China and other Asian markets, BBox keep enhancing this image by actively sharing test reports of its products issued from testing agencies. Its award winning baby water bottle has been among the best sellers of high-end market.
With strong international presence, BBox keeps focusing on designing and marketing. Through content marketing, BBox fully enjoyed its Australian brand image and keep selling to Chinese users with a premium price when actually many of its manufacturing lines are in China.
Little Red Book (with online store)
- Popular shares among celebrities and influencers
- Frequently share and notes to enhance branding image
- In-time posts on roadshow and exhibition updates
- Weekly release content marketing articles with scientific knowledge