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Consumption Surged To Open the Year of Rabbit

Feb 02, 2023

Chinese are back to work after the most important festival over the year, the Chinese New Year, also known as the Spring Festival. Thanks to the removal of non-covid policy, this holiday season finally sounded, tasted, and felt like the Spring Festival we have always remembered three years ago. Consu ...
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Quiet Shopping Festivals: To Be or Not to Be Part of It

Dec 16, 2022

Many of us remember the grand show of Alibaba Double 11 Festival gala in a fewyears ago, multiple channels broadcastthe show, international super-stars were invitednot to mention the hottest idols and singers at that time. With the viewers clicking th ...
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How to Promote New Brands on TikTok

Dec 06, 2022

As video time becomes shorter, users somehoware spending more time on it, TikTok (Douyin) began to take root in peoples daily life. Some brands have successfully stood out in the marketing of TikTok brand and become recognized by the public, and the b ...
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Why Promote New brands on Tik Tok

Dec 01, 2022

Why do new brands should do content in Tik Tok e-commerce? The first is the big background. The business logic of interest e-commerce has proved to be tenable. Tik Tok has 600 million+ daily active users. its e-commerce products and content attract and generate interest, stimulate consumer demand, an ...
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New China-Chic VS Overseas Niche

Nov 24, 2022

According to the data of Tmall Global, the turnover of more than 1000 overseas brands increased by more than 100% year on year. Import consumption is still booming, and overseas businesses continue to gain growth on the this years Double 11shopping festival. During the Double 11 Festival, the sales o ...
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All you need to know about marketing on Red (Xiaohongshu)

Nov 18, 2022

RED is one of the best platformsto reach an audience specifically looking to discover new brands. Eventhe daily activeuser amountis much smallerthan big players like WeChat orWeibo, its niche, mission-focused audience continues to growas well aswith t ...
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Can’t Attend Exhibition？Don’t Let That Stop You!

Nov 14, 2022

The 5 th China International Import Expo just closed. According to major news report, it was a great successwith multi-billion deals signed andlarge scale project landed, as it used to be. However, when you read closely, the companies and brands atten ...
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Digital Marketing Tips in China for Overseas Brands

Nov 04, 2022

Marketing in China means having a marketing strategy tailored to the rules and customs of the Chinese market. Social Media Marketing in China Like in other parts of the world, social media advertising is an important aspect of marketingin China. While ...
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Imported food in China, from seeking novelty to normal consumption

Oct 27, 2022

With the rapid development of Chinas economy and the improvement of residents income and consumption level, imported food has gradually become an important part and essential food for Chinese residents. The Development Trend of Chinas Imported Food Co ...
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How To Open A Store On Douyin (Tik Tok) EC Global

Oct 18, 2022

Lets have a look of how to open a store by going through the follow QA 1, What is Douyin EC Global? In a nutshell, it is an e-commerce platform focusing on importing foreign goods to directly sell to Chinese users of Douyin, the Chinese version of Tik ...
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