By comparing the marketing industry trend data in the last 3 years, many B2B marketing experts are invited to share the status quo, AI technology application and new marketing hotspot mastering. We will restore the real face of China's B2B marketing landscape, explore the cutting-edge technology of Digital Intelligence Marketing, and depict the future of B2B marketing together with many marketing experts.

Trends in 2024 B2B marketing is 

1. Offline activities in 2023 campaign relaunch
A series of offline channels, including exhibitions, forums and roadshows, have finally made a comeback in 2023 after the outbreak and have quickly become the top three touchpoints that marketers believe are performing well.

Through interviews, marketing experts believe that product trials are an important means of customer acquisition at events across different channels, but they also face challenges such as cost and input-output ratio. The solution was to install monitoring tools in the setup of each campaign, use customized QR codes to screen the traffic and quality of different channels and touchpoints, and further track the lead conversion chain and results.

2. Generative AI Leads to a New Era of Marketing
In 2023, generative AI exploded, and B2B marketers who are always looking for new ideas did not let us down, and it seems that many of them are already enjoying the fruits of the innovations in AI technology. The addition of AI to marketing efforts can give marketers some nice inspiration and accelerate content production.

B2B marketers, who are always looking for new ideas, did not disappoint, with 52% of B2B organizations surveyed supporting the use of AI tools in their work. The addition of AI to marketing efforts can give marketers some nice inspiration and accelerate content production. However, the future of AI technology is unpredictable, and we need to be careful in dealing with the ethical and legal issues associated with AI to ensure that the widespread use of AI technology is sustainable and beneficial.

3.Social Selling
Social media is not showing any signs of slowing down, which is why B2B companies need to take advantage of what it has to offer. This B2B marketing trend will continue to thrive in the future. Social selling is the process of generating leads, prospecting, and building relationships on social media platforms. LinkedIn is the most commonly used platform worldwide and in China Zhihu , Weibo, Wechat offical account is the most commonly used platform. There are a ton of different ways to integrate social selling into your marketing plan. They range from very simple tasks like responding to comments and liking relevant content.


Source: 36KR 

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