The Chinese health goods market is expected to reach 50% (¥318.8 billion) of the Asian market by 2025.The market outlook for health products in China is highly promising. With the increasing awareness and emphasis on personal health and well-being, Chinese consumers are actively seeking high-quality health products to improve their overall wellness.
Immunity-related products is the KEY
Immunity-boosting supplements have always been the top health subcategory. The immunity-related market has reached over ¥35 billion in 2021. Its growth momentum will continue as “immunity” still ranks at the top of Chinese consumers’ health concerns.
The market for immunity-boosting products in China is poised for substantial growth. The combination of increased health consciousness, aging population, government support, and e-commerce boom creates a favorable environment for companies operating in this sector. However, it is crucial for businesses to understand local regulations, cultural preferences, and consumer needs to effectively tap into the immense potential of the Chinese market.
There are several factors driving the demand for immunity-boosting products in China
1.The COVID-19 pandemic has heightened public awareness of the importance of a strong immune system in preventing and fighting diseases. This has led to a surge in demand for products that can enhance immunity.
2. The aging population in China is growing rapidly, and there is a strong focus on healthy aging. Older adults are particularly interested in products that can support their immune health and help them maintain an active and independent lifestyle.
3. The Chinese government's initiatives to promote a healthier lifestyle and preventive healthcare have also contributed to the growth of the market. The government is actively encouraging the consumption of nutritious foods and supplements that can support the immune system.
E-commerce has played a significant role in the success of immunity-boosting products in China. Online platforms provide easy access to a wide range of products, allowing consumers to compare and choose the most suitable options.
Good growth opportunities for probiotics as gut health concerns rise
Due to a widespread high-pressure, fast-paced lifestyle and irregular dietary habits, gut issues and digestive problems, such as constipation and bloating is a common health concerns among Chinese. Thanks to the constant advertisement on social media and WOM from their friends, the public is gradually becoming aware of the importance of gut health to overall health, especially immunity.
Probiotics are the most well-known ingredients for intestinal health, with more than95 billionsold in 2021. The sales of probiotics supplements on Tmall reached 6.3 billionwith a YoY growth rate of 52.9%.
Immunity-related products is the KEY
Immunity-boosting supplements have always been the top health subcategory. The immunity-related market has reached over ¥35 billion in 2021. Its growth momentum will continue as “immunity” still ranks at the top of Chinese consumers’ health concerns.
The market for immunity-boosting products in China is poised for substantial growth. The combination of increased health consciousness, aging population, government support, and e-commerce boom creates a favorable environment for companies operating in this sector. However, it is crucial for businesses to understand local regulations, cultural preferences, and consumer needs to effectively tap into the immense potential of the Chinese market.
There are several factors driving the demand for immunity-boosting products in China
1.The COVID-19 pandemic has heightened public awareness of the importance of a strong immune system in preventing and fighting diseases. This has led to a surge in demand for products that can enhance immunity.
2. The aging population in China is growing rapidly, and there is a strong focus on healthy aging. Older adults are particularly interested in products that can support their immune health and help them maintain an active and independent lifestyle.
3. The Chinese government's initiatives to promote a healthier lifestyle and preventive healthcare have also contributed to the growth of the market. The government is actively encouraging the consumption of nutritious foods and supplements that can support the immune system.
E-commerce has played a significant role in the success of immunity-boosting products in China. Online platforms provide easy access to a wide range of products, allowing consumers to compare and choose the most suitable options.
Good growth opportunities for probiotics as gut health concerns rise
Due to a widespread high-pressure, fast-paced lifestyle and irregular dietary habits, gut issues and digestive problems, such as constipation and bloating is a common health concerns among Chinese. Thanks to the constant advertisement on social media and WOM from their friends, the public is gradually becoming aware of the importance of gut health to overall health, especially immunity.
Probiotics are the most well-known ingredients for intestinal health, with more than95 billionsold in 2021. The sales of probiotics supplements on Tmall reached 6.3 billionwith a YoY growth rate of 52.9%.
