KNOW HOW in China for B2B Business

--About Effective Content Distribution

In theory, the process of creating and implementing a B2B content marketing strategy may seem simple, but in practice businesses face some common challenges.
 
The number one issue for businesses is finding the right time to create and publish high-quality content and how to distribute effectively about your hard work. That’s why as many as 70% of people outsource at least one content marketing activity, with content creation being the most outsourced activity, followed by content promotion.



Maximize content reach through free and paid channels to increase your chances of generating leads.
 
Promote website content
A key part of every content marketing strategy is promoting content to maximize exposure among your target audience. SEO optimized blog posts will generate organic traffic, although relying solely on organic traffic is not a sustainable strategy, in part because we can’t be sure whether our content will always rank high.
 
When developing our strategy, we use 4 promotion strategies including social media, guest blogging, email marketing, and digital advertising. Each plays an important role in helping more people see our content and share it online.
 
Social media
The most common content marketing delivery mechanism is social media, used by 87% of marketers. Every piece of content created should be included in our social media strategy. When we post on social media, we use the 4-1-1 rule.
 
The 4-1-1 rule states that 4 of every 6 social media posts will link to content from a third party, 1 will link to content on our website, and 1 will be a promotional post. As more content is created, we can start publishing more of our own content. The idea is to make our posts (likes, comments and shares) more engaging while also driving traffic back to our site.



Guest Blog
Guest blogging is a very important strategy because it generates traffic and links back to our website. Typically guest blogging involves writing an original article on a topic we specialize in, which will be published on a relevant industry website. We will receive a link back to the author profile section of our website, which helps with SEO and site authority.
 
Some webmasters will allow us to publish articles on their own websites, but the links are no followed. Once the article is online on their website, this means that we will not receive any SEO benefits or weight transfer from this article. But we can still share some valuable content with readers on this website.
 
Permission email marketing
Sending content to email subscribers is a great way to get more people to share and read our content. If our content is of high value, subscribers will share it internally or, better yet, on social media.
 
The more people share our content, the more people will read our content, and the more people will be attracted to our channels and become our potential users. Based on past data, it was found that permission email marketing is the channel with the highest return on investment used by small businesses.
 
Digital advertising
Sometimes we choose to promote certain content through digital advertising. This approach is particularly suitable for brand awareness campaigns for new companies or businesses that want to enter new areas and want to build brand awareness.
 
68% of marketers consider paid advertising to be “very important” or “extremely important” to their overall marketing strategy.
 
Contact WKI CHINA for more information or any inquiries .