92million sales in one month on Tik Tok Cross-Border, some facts and your opportunities


According to the third-party data platform, Just after May, Tiktok's Cross-Border store came out with a dark horse: Debunk's Overseas Flagship Store. It achieved a Gross Merchandise Volume (GMV) of 92million in May, ranking 14th in the total list of Tik Tok stores in May.

 
31st May, Tik Tok E-Commerce Conference announced that its e-commerce scale reached an annual increase of 3.2 times. Any idea what that number means?
 
It took JD 13 years to reach trillion scale, Taobao 10 years, Pinduoduo 4 years, but for Tik Tok, only 2 years as it is very likely to reach trillion scale by the end of this year!
 
Tiktok’s traffic advantage and brand endorsement profoundly alter the online sales patterns for brands, which has been one of the most successful platforms in the live e-commerce market.
 
 


 
Rather than simply open store or shelf products waiting for customers, Tik Tok’s major sales methods is by the anchors, or influencers, of which the original head anchors with cross-border brand sales accounted for a large proportion. The overall GMV of those accounts are impressive. 
 
Tik Tok as the leading short-video social media in China had just opened its global premium imported good supermarket in March. It announced its Global premium import supermarket investment promotion cooperation specification to invite intentional brands to open shops there. Categories from groceries, liquor and soft drink, cosmetics, and maternal and infant products.
From anchors leading sales to establish cross-boarder shops and supermarket, Tik Tok is aiming to slice the cake of cross-border e-commerce with its currently rapid growth of GMV.
 

Source Tik Tok.com
 
At present, the economy growth has slowed down, major platforms have all reached ceiling to some extent, yet Tik Tok can triple its scale, its potential shall not be underestimated.
 
It has been reported that the cooperation business method of brands in its global supermarket would be invitation only, which means that only selected products and brands may be invited to join. At the meantime, the brands need to install deposit according to the rules and promise to comply.
 
You may find some of the requirement detail below:
 

 
The details can be overwhelmed for brand owners, but to carefully observe, it very much mostly paperwork and many in line with WKIs Probe Plan. Compare the entry requirement of other major platforms, such as Tmall International and JD Global, you can clearly see the similarity.
 
Taking advantage of the rapid development of Tik Tok almost ensure a good sales result of overseas product according to the current data. Yet we have to learn that to enter its store require an invitation, meaning the brands and products need to have certain exposure and recognition already in China to be eligible to start with. Who knows, you may be the next 92 million.

 
 
Contact WKI to get start with.
 
 
 
 
 

Shanghai Wukong Integration (WKI) Center

上海唯氪市场营销中心

+86 574 27721008
lily.yang@wkichina.cn