Overseas SMEs New Channel to China With JD National Pavilion

 Recently, JD supermarket held the opening ceremony of the Serbian National Pavilion and the signing ceremony of the Central and Eastern European National Pavilion in Beijing. JD Supermarket Accelerates Overseas Origin Procurement: 65 Opened, Hundreds more in One Year 

The Serbian National Pavilion, supported by the Serbian Embassy in China and various authoritative institutions, is the first Serbian national level e-commerce store opened by Serbia in China.
 
At present, the Serbian national pavilion has launched nearly 100 commodities, such as the leisure snacks of the national brand Jaffa, the coffee brand Doncafe series products, vino zupa drinks, etc., so that consumers can experience the customs of the streets and lanes of Serbia without leaving home.
 

 
For the overseas merchandisers, there shall be no need to invest in a separate online store, no need to spend a fortune on marketing and store maintenance, no need to send personnel to negotiate with the platforms and manage the store. Especially for brands originated from smaller countries, without the glamour comes naturally with big name nationalities, being shown on national pavilion can significantly help building up reputation among consumers.
 
Since 2019, JD Supermarket has cooperated with embassies of many countries to build national pavilions and introduce products with different characteristics and differentiation of different countries. The JD Supermarket National Pavilion is officially authorized and endorsed by the Chinese Embassy in China to provide high-quality supply chain resources and cost-effective products on behalf of the country. On June 24, the JD Cambodia National Pavilion will also be launched.
 

In the coming year, JD Supermarket plans to open more than 100 national pavilions, so that more characteristic high-quality goods from all over the world can be presented to consumers. JD will also give full play to its advantages in digital technology, whole channel marketing, logistics and supply chain, and make new contributions to promoting the circulation and trading of characteristic products in various countries.
 
JD Supermarket claimed itself to be the first choice for all channel supermarkets with high growth, profitability and certainty for fresh food and FMCG enterprises. For a long time, it has been adhering to the most guaranteed commodity quality and leading service standards of the whole industry. To some extent, JD positioned itself to be the largest stabilizer of the industry, the largest increment field of brands and the largest incubator of trends.
 
Being able to ally government organs and getting authorization from embassies demonstrate JD’s power and determination to source the globe. On the other side, prove a fundamental fact that for new comers in the massive consumer product market of China, going online is the most viable way, especially with government endorsement.

 
However, keep in mind that after a few years of fast growth, online sales channels have developed into many platforms, short-video social media, live-streaming, lifestyle sharing platforms, all show potential. While being included on the national pavilion can be a good presentation, to boost sales, actively looking for sales channels, to be presented on numerous stores and channels should be your next move. Sell to China is not a one move settlement, you  need constant learning and researching to cultivate new channels and take advantage of new trend.
 
That is why WKIs Probe Plan can help you start
 
Contact us to find out more.

Shanghai Wukong Integration (WKI) Center

上海唯氪市场营销中心

+86 574 27721008
lily.yang@wkichina.cn