Live-stream Sales in CBEC Warehouse,the Ultimate Way to Buy the Global

Recently,  Taobao Global Shopping and Cainiao International's "One City, One Warehouse" program was launched in Cainiao Kaichang Yiwu Bonded Warehouse, serving the needs of Taobao's 1 billion users to buy overseas trendy new products.
Taobao Global Shopping will use the new model of "live streaming+CBEC" to introduce the broadcast room into the Cainiao Bonded Warehouse. Meanwhile, consumers can "travel around" the bonded warehouse in the broadcast room to see imported goods, and experience the efficient logistics service of direct delivery.

The "One City, One Warehouse" plan can chain up the whole link from anchors’ product selection, warehouse stock, live-streaming to logistics distribution. After consumers place an order in the show, they can receive goods in 2-3 days on average, just like shopping average products online.
This way, Taobao's overseas shopping service quality has been upgraded. As Today, Taobao Global Shopping has become the largest shopping platform in China.

In 2020, when the epidemic hit the world, overseas shopping became difficult for merchants, Taobao Global Shopping launched the "Taobao Distribution" platform, and cooperated with 1,400 suppliers around the world for centralized procurement to help solve the supply problem.
In addition, the platform carries out retail in an efficient live-streaming promotion mode. The anchor only needs to do fan service and content building, having no need to worry about storage, logistics and other issues. It is well received that most important factors of live streaming sales are the "people, goods and place". The bonded warehouse broadcast room is to guarantee the authenticity and validity of " goods and place".
 
As the source of goods selection is secured. Anchors can purchase and store ready to sell goods in the bonded warehouse in advance. Logistics transformed from overseas delivery after placing an order to direct delivery from the bonded warehouse, which not only saved logistics costs, but also greatly shortened the time for consumers to receive goods.

For consumers who buy overseas goods, the most important concern is the authenticity of the goods. In the bonded warehouse, everything is supervised by the customs at every stage, from warehousing and putting on the shelf to picking, packaging and exit warehouse after the user places an order. All goods can be traced to the original source.
With the endorsement of authentic products by the customs and the bonded policy of the bonded warehouse, the temptation of low prices of authentic products has prompted consumers to place orders in the live-streaming show.
 
Unlike the old overseas online shopping platform, which bid farewell to users collectively such as Yang Matou and Kaola, the e-commerce giants continued to increase their online shopping business.
Tiktok and Kwai, the live e-commerce giants that have sprung up in the past two years, have also started the import e-commerce business. Tiktok launched the "Cross Border Goods" column last year. The imported goods of the settled merchants were uniformly labeled "Global Purchase". Kwai also opened the entry of imported cross-border merchants in May last year. WKI blog covered those topic about these trendy new media giants in China all heading towards imported goods market. We also share in-depth analysis of how these platform works. Contact us to find out more
 
Under the influence of the global epidemic , it is difficult for buyers to enter and exit the country, and the stability of the platform logistics has been greatly affected. In addition, compared with the large-scale procurement of the integrated e-commerce platform, the old way of purchasing abroad has no advantage in terms of the bargaining power and supply stability in front of the supply chain merchants.
The overseas shopping e-commerce platform cannot provide a good shopping experience. While integrate ones are as convenient as ordinary shopping. That is why consumers naturally shifted.

According to the 2022 (First) China's Cross border E-commerce Market Data Report released by the Economic and Social Network E-commerce Research Center, the scale of China's cross-border e-commerce market in the first half of 2022 will reach 7.1 trillion yuan, and it is estimated that the market size will reach 15.7 trillion yuan in the whole year.
The market size is still growing despite the slowing economic growth and the recession in offline retail. WKI’s service can be your tester to check out the actual potential of your product. Check out to see the package offer.

The overseas shopping market is still hot, and consumer demand still exists, but the wheel of history is rolling forward. Some players are breaking through, and some players have been phased out. You need a smart navigator to make the right choice.
 

Shanghai Wukong Integration (WKI) Center

上海唯氪市场营销中心

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