How to Promote New Brands on TikTok

As video time becomes shorter, users somehow are spending more time on it, TikTok (Douyin) began to take root in people's daily life. Some brands have successfully stood out in the marketing of TikTok brand and become recognized by the public, and the brand marketing volume has also increased significantly. However, some brands have found that the result of marketing is unsatisfactory.
 
So how to promote brand when marketing TikTok, and what is the secret to success?
 
Having a bold strategy.
 
Now many marketing giants set up their own advertising departments. The reason behind is to better catch social hot issues. However, not all brands have such strength, so they often need to rely on TikTok marketing agencies do that. Most of the time, only companies with the courage to test with bold ideas can bring traffic to the brands. It is very important to find the right marketing partner to design relevant programs to seize the opportunities.
 

How to promote your brand on Tiktok?
 
1. Continuous and original content output
 
First, we need to update the content continuously. In addition, the video content must show high quality, to attract and keep more fans. At the initial stage of TikTok brand promotion, creative comments under other popular videos may leave your comments at the top and people who like you may become your fans. This is the first step of TikTok brand promotion.
 
2. Improve the creativity and individuality of videos
 
Tiktok users are mostly post-95. These young people like to show their individuality and hope to express their attitudes with values. Therefore, in brand promotion, we should appropriately add the elements that young people love to play or show. At the same time, it can also quickly impress consumers and help promote brand through the current immersive consumption experience that is closer to daily lifestyle.
 
3. Use Event Marketing
 
To put it simply, it is to chase the clot. If there are some hot topic and big events, we use these events to do brand marketing and promotion. This is a way to quickly get a lot of attention while making the brand known by combining good marketing strategies.

 
The upgrading of its e-commerce has become a more efficient and stable business position for TikTok e-commerce businesses. The collaborative operation of paid traffic and natural traffic in the marketing field has become an important means to broaden the entrance and improve the efficiency.
 
The new brand advertising in Tiktok should pay attention to the promotion strategy of "first accurate enough, then wide enough".
 
Why "accurate enough" launch first? Because whether it is traditional media or digital media, the rise of new brands must first define the key segmentation needs, and achieve high brand awareness and loyalty in the small circle.
 
Later, brand advertising is a "wide enough" marketing strategy. If it is just "accurate enough", the brand will not break the circle after all, and will not achieve the secondary growth brought by the development of extended product lines or expanding consumer groups.
 

What is the "accurate enough " delivery strategy? This paper believes that there are three points: "Talent targeting, accurate content and accurate delivery".
"Talent targeting" means that the KOL talents sought by the new brand must be targeted. The positioning of the talent should be consistent with the brand image and positioning, so that people can have a good brand association, just like looking for a celebrity endorsement. In addition, the talent should be consistent with the brand users on the fan portraits to achieve accurate arrival;
"Content accuracy" means that after the selection of the KOL talents, they must be given sufficient time to create content, and should not be streamlined. Good planted content should conform to the characteristics of authenticity, usefulness and credibility, that is, the product must provide users with better solutions in a real scene to meet user needs, and list relevant evidence such as ingredients, user real feedback to convince the audience;
"Accurate Delivery" means that after the video production is completed and released, the video streaming must conform to the brand users and reach the users accurately.
 

 
What is the "wide enough" promotion strategy? There are also three points: "Broad Talents, Broad Forms, and Broad Delivery".
 
Broad Talents refers to that the brand is not limited to a certain talent, or even not perpendicular to the brand field;
 
"Broad form" means that the brand is not limited to the promotion mode of finding talent. It can be carried out synchronously in multiple forms of advertising to form an advertising matrix, such as open screen advertising plus information flow advertising plus search advertising;
 
"Broad distribution" means that the brand is video streaming, which does not have to be consistent with the brand users, and can be covered by a full range of people.
 
It can be predicted that the new brands' content based live broadcast and short video in TikTok e-commerce has become a necessity for brand growth.
 
From this perspective, the imagination space of interest e-commerce is huge, which means that new brands not only have a simpler startup mode, but also have a vast sky that can soar freely.
 
Contact us to start your own digital marketing.
 

Shanghai Wukong Integration (WKI) Center

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+86 574 27721008
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